The RICOH THETA 360-degree camera has a solid track record for capturing panoramic shots of hotels.

Even if you're not used to taking photos, this camera makes it easy to capture hotel scenery in a single shot.
With RICOH THETA, you can capture every detail of a hotel's charm with a 360-degree image to improve reservation rates.

The top 3 worries at hotels

Attracting customers

①Attracting sufficient customers

Increase the number of prospective customers using online resources and social media.


②Show hotel highlights with more attractive photos

Because information is limited in regular photos, it can be difficult to communicate the charms of a hotel.

Providing information

③Improve the quality of responses to inquiries

It can be difficult to communicate what rooms look and feel like when customers ask.

RICOH THETA is perfect for capturing hotel images

Set your hotel apart from others with 360-degree photos

Set yourself apart from the competition by what you post online. Promote your hotel with vastly superior information for more reservations and inquiries.

High-quality images even for beginners

Unlike an SLR camera, minimal settings for shooting properties make it easy to capture high-quality images even for beginners. 360-degree images make it easy to communicate the charms of your property with content that sets you apart from the competition.

Vastly superior information with 360-degree photos

Show off the interior of the hotel with a single 360-degree photo. Customers can experience the atmosphere and look of the building without visiting in person.

Official Store

The RICOH THETA is a convenient camera with multiple functions

  • Compact and lightweight so you can record the entire space in a single shot
  • Easy to operate so you can easily take 360-degree images and videos
  • Supports various shooting modes to match different shooting scenarios
  • Compact and lightweight so you can easily carry it around
  • Allows you to freely view images on a PC or smartphone
  • Allows you to easily upload a 360-degree video to SNS or websites

<Even more convenient feature for customers in the hotel industry>

  • Compatible with many hotel reservation sites and application software

Outstanding 360-degree powerful images unique to the THETA

There was no choice but to view the photo of a room only from one direction before, but...

With THETA, you can view all directions in 360 degrees.

THETA functions that make hotel photography easy

Remote shooting

You can shoot remotely while viewing a live preview from a smartphone app to make sure you are not captured in the photo.
You can shoot more conveniently if you use a tripod.

HDR rendering shooting

You can take clear 360-degree photos avoiding overexposure or underexposure even in locations with high contrast between light and dark areas.
You can also take clear photos of rooms and nightscapes.

Accessories recommended for hotel photography


A monopod stand specifically for the RICOH THETA series. A compact design to reduce the portion of the camera platform and leg appearing in your image. It is 152 cm in total length and can be collapsed to a stowed length of about 56 cm with a single touch of a button.

Extension Adapter TE-2

A compact and sturdy adapter made of brass. The appearance of the stand in a shot can be reduced. Power can be supplied or live streaming can be performed by connecting to the USB terminal while the adapter is mounted on the tripod.

Remote Control TR-1

A Bluetooth® remote control that allows you more comfort when performing remote shooting without a wireless connection to a smartphone. It allows you to take photos safely due to its splash-proof construction.