The RICOH THETA 360-degree camera has a solid track record for capturing vehicle interiors.

Even if you're not used to taking photos, this camera makes it easy to capture vehicle interiors in a single shot.
360-degree photos contain a wealth of information so you'll never miss a detail.
RICOH THETA offers a smart way to promote automobile sales by capturing shots of vehicle interiors. This camera can capture the entire interior space in a single shot, helping streamline the shooting process.

The top 3 worries in the automobile sales industry

Attracting customers

①Attracting sufficient customers

Increase the number of prospective customers using online resources and social media.


②Shooting is difficult

Capturing numerous shots of a small vehicle interior is time-consuming and difficult.

Providing information

③Connecting to customers off-site

It can be difficult to communicate what a vehicle interior looks and feels like via phone or photos when customers off-site ask.

RICOH THETA is perfect for capturing images of vehicle interiors

Set yourself apart from the competition with 360-degree photos

It's easy to post a 360-degree virtual tour using both automobile portal sites and cloud services. Doing so can help attract customers from your own website.

Shooting range is fully covered by dual fisheye lens

The ceiling and floor can also be shot in addition to horizontal panorama in one shot. This ensures full photo coverage.
This camera makes it even easier to shoot in less time.

Vastly superior information with 360-degree photos

A single 360-degree photo links the entire interior of a vehicle so that people who haven't seen the real thing can easily picture it.

Official Store

The RICOH THETA is a convenient camera with multiple functions

  • Compact and lightweight so you can record the entire space in a single shot
  • Easy to operate so you can easily take 360-degree images and videos
  • Supports various shooting modes to match different shooting scenarios
  • Compact and lightweight so you can easily carry it around
  • Allows you to freely view images on a PC or smartphone
  • Allows you to easily upload a 360-degree video to SNS or websites

<Even more convenient feature for customers in the automobile sales industry>

  • Coordinate with many automobile portal sites. Increase your customer traffic with 360-degree images.

Outstanding 360-degree powerful images unique to the THETA

There was no choice but to view the photo of a site only from one direction before, but...

With THETA, you can view all directions in 360 degrees.

THETA functions that make vehicle interior photography easy

Remote shooting

You can shoot remotely while viewing a live preview from a smartphone app to make sure you are not captured in the photo.
You can shoot more conveniently if you use a tripod.

HDR rendering shooting

You can take clear 360-degree photos avoiding overexposure or underexposure even in locations with high contrast between light and dark areas.
You can also take clear photos of rooms and nightscapes.

Accessories recommended for vehicle interior photography


A monopod stand specifically for the RICOH THETA series. A compact design to reduce the portion of the camera platform and leg appearing in your image. It is 152 cm in total length and can be collapsed to a stowed length of about 56 cm with a single touch of a button.


A monopod stand specifically for the RICOH THETA series. This lightweight model offers superior stability.
The movable stand section is equipped with a foot whose angle can be adjusted for use even in tight spaces.

Remote Control TR-1

A Bluetooth® remote control that allows you more comfort when performing remote shooting without a wireless connection to a smartphone. It allows you to take photos safely due to its splash-proof construction.