RICOH THETA is recommended for shooting photos to introduce stores!

Do you have any of these problems?

I want to show
the store interior
using more appealing photos.

I want to increase the number of visitors
using the website and SNS.

I want to easily take great-looking photos
showing both the inside and outside of the store.

I receive many inquiries and confirmation requests in advance. It is difficult to communicate certain facts.

RICOH THETA is the solution to these problems!

Rotate the image in any direction to experience a 360-degree photo.

THETA enables everything to be shot in 360 degrees.
It provides even greater impact!

You can share photos and videos as interactive contents over the website and SNS.
Perfect for PR!

You can easily shoot great-looking photos
anywhere using the various shooting modes.

You can smoothly share images of the store interior even with viewers in remote locations.


  • Spherical images and videos can be easily shot with a single press of the button.
  • The camera is comfortable to carry around due to its compact and lightweight design.
  • Photos and videos shot with the camera can be moved with complete freedom in 360 degrees.
  • Photos and videos can be viewed on a computer and smartphone.
  • Photos and videos can be easily shared over SNS using a dedicated app.

A photo showing a scene from only a single direction......

Can be viewed freely in all directions when it is a 360-degree photo!!

hat-shop - Spherical Image - RICOH THETA

Three reasons to recommend RICOH THETA to introduce a store

1. Your carefully designed space in a single photo

Every corner of the stylishly designed restaurant interior space can be easily shot with a single press of the button.

2. Easy to upload to the website and SNS

Photos can be easily uploaded to the website and SNS using a dedicated app. You can share the charm of your store with the easy-to-use camera.

3. Creating featured contents using videos

RICOH THETA can also shoot videos in 360 degrees. It can be used to create dynamic content that has impact. 360-degree videos can also be uploaded to YouTube.

Useful THETA functions to introduce the store

Remote shooting

You can perform shooting remotely by linking with a smartphone and using it.

HDR rendering

You can shoot clear photos even in locations with a high level of dark-bright contrast by compositing four images.

Video shooting

You can record highly realistic video and sound in all directions. The video can also be enjoyed using a VR headset or on YouTube.

Useful accessories for shooting


A monopod stand specially for the RICOH THETA series. It is designed small to reduce the portion of the camera platform and leg appearing in shot images. It extends to a height of 152 cm and can be stowed to a compact length of 56 cm.

JOBY GorillaPod Magnetic

A tripod that can be wrapped around objects, simply placed, or attached to metallic objects. It is compact, lightweight, and easy to carry around.


A stick specifically designed to distance the user’s hands from the THETA camera, allowing the user to shoot 360° photos without their fingers interfering with the shot.

Go to store

Choose RICOH THETA as the 360-degree camera for introducing your store


Four colors available to choose from.Recommended for people who want to quickly enjoy shooting 360-degree photos.

  • Natural 360-degree still images and videos can be recorded in high quality using a highly precise stitching process.
  • Beautiful photos and videos can be shot with ease according to the shooting scene.
  • High-speed wireless image transfer. Photos and videos can be transferred wirelessly in a short time.

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Can produce approximately 23MP/7K high-definition 360-degree images using the new lens mechanism.
The flagship model, achieving the highest image quality of the THETA series.

  • Ghosting, flare, and fringing are reduced with the newly-developed lens unit.
  • The camera demonstrates superior noise reduction performance even when shooting night views.
  • The first of the THETA series to enable images to be saved in RAW (DNG) format.

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