Introduce your showroom with RICOH THETA!

Do you have any of these problems?

I want to show the showroom using more appealing photos.

I want to increase the number of visitors
using the website and SNS.

I want to easily take great-looking photos
even as a beginner photographer.

I receive many inquiries and confirmation requests in advance. It is difficult to communicate certain facts.

RICOH THETA is the solution to these problems!

Rotate the image in any direction to experience a 360-degree photo.

THETA enables everything to be shot in 360 degrees.
It provides even greater impact!

You can share photos and videos as interactive contents over the website and SNS.
Perfect for PR!

You can easily shoot great-looking photos
anywhere using the various shooting modes.

You can smoothly share images of the showroom even with viewers in remote locations.


  • Spherical images and videos can be easily shot with a single press of the button.
  • The camera is comfortable to carry around due to its compact and lightweight design.
  • Photos and videos shot with the camera can be moved with complete freedom in 360 degrees.
  • Photos and videos can be viewed on a computer and smartphone.
  • Photos and videos can be easily shared over SNS using a dedicated app.

A photo showing a scene from only a single direction...

Can be viewed freely in all directions when it is a 360-degree photo!!

showroom_2 - Spherical Image - RICOH THETA

Three reasons to recommend RICOH THETA to shoot a showroom

1. Recommended for any type of space, such as for cars, renovation work, and exhibits

You can record the entire space in a single 360-degree photo to match any type of showroom.

2. Enabling a simulated experience before the customer visits

You can also share the charm of the showroom on the website for people who are unable to easily make it to the showroom, and expect to see an increase in the number of visitors. This can also be used to create a purchasing opportunity by having customers look back at the showroom in email or on the website after they have visited the showroom.

3. Creating featured contents using videos

RICOH THETA can also shoot videos in 360 degrees. It can be used to create dynamic content that has impact. 360-degree videos can also be uploaded to YouTube.

Useful THETA functions to introduce the showroom

Remote shooting

You can perform shooting remotely by linking with a smartphone and using it.

HDR rendering

You can shoot clear photos even in locations with a high level of dark-bright contrast by compositing four images.

Video shooting

RICOH THETA shoots highly realistic footage with high quality 360-degree videos.

Useful accessories for shooting


A monopod stand specially for the RICOH THETA series. It is designed small to reduce the portion of the camera platform and leg appearing in shot images. It extends to a height of 152 cm and can be stowed to a compact length of 56 cm.


A stick specifically designed to distance the user’s hands from the THETA camera, allowing the user to shoot 360° photos without their fingers interfering with the shot.

3D Microphone TA-1

A dedicated 3D microphone for “RICOH THETA V”. It is equipped with a microphone unit developed by Audio Technica, a company with an established reputation for its advanced technology and reliability.

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Choose RICOH THETA to introduce your showroom


Four colors available to choose from. Recommended for people who want to quickly enjoy shooting 360-degree photos.

  • Natural 360-degree still images and videos can be recorded in high quality using a highly precise stitching process.
  • Beautiful photos and videos can be shot with ease according to the shooting scene.
  • High-speed wireless image transfer. Photos and videos can be transferred wirelessly in a short time.

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Can produce approximately 23MP/7K images.
The flagship model, achieving high image quality.

  • Ghosting, flare, and fringing are reduced.
  • The camera demonstrates superior noise reduction performance even when shooting night views.
  • The first of the THETA series to enable images to be saved in RAW (DNG) format.

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